The essential ingredient for success lies in having effective marketing to succeed in online/offline business. The marketing system must include generating targeted traffic to get buyers leads continuously and then capturing and maintaining buyers’ leads. If you have not concentrated your efforts in the marketing system, your success is likely to be limited.
Most people shy away from marketing because the cost to market can be very prohibitive, but it does not have to be. When there is not enough money or budgets are tight, marketing might be the first expense you look to cut.
If you are planning to succeed and stay in online business, the first commitment you need to make is allocate enough funds towards marketing. While traditional advertising methods are costly and hard to measure, online tools can be accessed for cost-effective, trackable marketing.
But there is one big problem- how do you know where to start?
Here are few online marketing strategies that can help you market your small business on a shoestring budget.
Short and Sweet Business Pitch
You should be marketing all the time — wherever you are. Therefore, you need a compelling reason to attract clients to you.
According to various researches, the average attention span of an adult is about six to eight seconds. That’s all the time you have to grab someone’s attention. (See my simple promoting business pitch!)
Leverage your community
You don’t have to think big when it comes to your marketing efforts. Think locally. What’s going on in your community? Though online has wide reach, it may be easier to start reaching from local community at first. Sponsor a local activity and get known in community. Be sure to market your biz via flyers you may printing for the community activity you may be promoting. Simple magnetic sign on your car with phone number and website link will yield considerable interest and leads. The sign cost may not exceed over $50 but your promotion will last for long time.
Community promotion campaigns
It is very difficult for small business owners to promote their business community. Become their savior by putting together a group of non-competitive businesses in your area. Be sure to include your business and promote locally. In time they may even agree to share costs associated with marketing. You can use coupons, fliers, reciprocal website links, bundled promotions or social media platforms. By collaborating with each other, you can expand your customer base because you’ll be reaching new people.
Network with professionals
Did you know that professionals such as real estate agents, mortgage loan officers, insurance agents and car sales persons are always looking for leads? They need to help their clients to earn more money so they can qualify to purchase their products/services. For example, with their help you can organize a seminar showing how they can earn extra so that their clients can earn extra so they buy home, car and/or insurance.
Build marketing system
The secret to success in online (or offline) business is to have a marketing system that will generate targeted traffic and capture potential client information. Collection of these clients’ information becomes your list. You can promote promote/services to these clients.
Please note that it is a lot less expensive to keep a customer than it is to get a new one. That’s why establishing strong relationships with your customer base is crucial. One of the ways you can do that is by keeping in touch with people through email marketing.
Email marketing is the tried and true digital marketing channel with an average return of $38 for every $1 spent.
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As you become familiar with the system, you can promote same system to all the business clients that you have come in contact with the promotional strategies described above. They will appreciate your help and you will be rewarded as you will get 100% commission and partial monthly revenue from each of your referrals.
These inexpensive marketing strategies will help you engage customers, build relationships, and ultimately keep your brand top-of-mind. It’s not always about the money you have to spend on marketing, it’s about the time and effort you put into it and above all, the relevance it has for your customers.