There are so much hype stories how millionaires are made from online business. It is true that all stories may not be true. However, there are some true stories that prove that online ventures can be successful. True indeed, not an easy task but online can mean success- In some cases big one.
This story is about Alexis Grant who was employed by US News as a journalist. She was also involved her side venture. Alexis started a company helping businesses create amazing content to strategically grow their companies.
Her company was so successful that it was purchased by Kyle Taylor. In 2011, Kyle hired Alexis Grant as he needed her help. He wanted her to write two blog posts for his site. Alexis agreed to send Kyle the blog posts at no cost. If Kyle liked the posts, then they were to work out financial agreement for the future.
Now that is history. Now they have built a company with a blog known as The Penny Hoarder, Now the company has 20 million in revenues with 80 people employed.
It is a success of company that started with a blog. Now it is powerful publication designed to help readers to put money in their pocket. The Penny Hoarder is organized and it’s scale-able editorial process has allowed them to publish up to 10 articles every day, plus custom content across their video and social media platforms. As the founder and CEO of The Penny Hoarder, Kyle Taylor and his team have grown the website into one of the largest personal finance websites in the world with 15 million-plus monthly readers. In 2016, the Inc. 5000 ranked The Penny Hoarder the 32nd fastest-growing private company and the No. 1 fastest-growing private media company in the United States.
The Penny Hoarder has pioneered a new kind of personal finance media with stories about real people and actionable money tips that make a true difference in our readers’ budgets.
It is interesting to note that Kyle did not know anything about blogging. It was all determination and eventually building up confidence that eventually brought on success. It is all about content that people can benefit from. His mission was simple- putting money back in their readers’ pockets. The blog is not just about tools or apps but using the strategies the blog writers use it themselves.
Blogging can be successful only if you are able to reach your readers and eventually readers are able to gain from the content. If your blogs are for BENEFITS of your readers your blog will yield success.